Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.
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1 of 10
"Based on the B J Fogg Model of influencing behavior, (Opportunity - Concerns) = ?"
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Ability
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Motivation
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Movement
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Trigger
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2 of 10
"Length of title characters that Google displays on search results"
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150.0
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75+
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50-60
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120.0
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3 of 10
"Off-page optimization"
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List of activities carried beyond website to improve crawler activity to improve search result
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Content optimization
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Is list of activities on the website to improve search results
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Site map creation
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4 of 10
"Which of the following can be classified as "Conversion" for an organization looking forincrease in online sales?"
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A user clicking on Company's Ad.
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A user clicking on "Unsubscribe" button
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A user doing spam complaint
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A visitor bouncing off from the website.
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5 of 10
"Abbreviate ISP"
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Information Service Provider
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In System Programming
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Internet Service Provider
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Internet Service People
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6 of 10
"Option to demote a link is found in"
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Google Adwords
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Google Tag Manager
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Google Analytics
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Google Webmaster
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7 of 10
"Which of the following factors are critical in Life Cycle Emails?"
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Sending it at right time
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Sending the right communication
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All of these
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Sending it to the right person
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8 of 10
"What is media."
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Where there is editor generated content
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Where there is user generated content
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Where there is a publishing & distribution of content
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None of these
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9 of 10
"Which of the following apps are used send drip campaigns?"
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Mailchimp
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AWeber
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Benchmark Email
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All of these
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10 of 10
"Which of the following statement is true about "Top of the Page" pattern?"
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Do not get noticed easily
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Attention is short as the eye moves to more meaty areas
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New visitors are more likely to be converted
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Better for Generating Leads than Building Audience
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